Title: What’s wrong with the idea of Pfizer funding an art community?
Plausibility of moral relativism.
The decadence of an ‘Ignorance is bliss’ attitude of a socially wishfull coloured society.
Lacquer on steel.
NSDM loods (which houses the art community ‘Kunststad’), Amsterdam
2018
Temporary graffiti: experimental and creative study for the wishful self image in relation to plausible (self)denial.

The artwork has been subject of intens debate within the art community, implicitly defining idealism as ‘the consciously unknown’, thereby pointing into the direction of the cultural origin of fear / plausible denials. Simultaneously emphasizing moralism as the avant garde standard of many artists.

1: Pfizer – Medical experimentation by pharmaceutical companies, such as Pfizer, in African countries have lead to fatally injured test subjects (Nigeria.) Also, Pfizer settled for the largest criminal fine of any kind ever for fraudulent marketing (2009.)

2: The NDSM loods with the steel blue doors, is an old industrial complex that houses many struggling and artists in an idealistic art community.

1+2 = The money has to come from somewhere. And isn’t it already indirectly sponsored by a-moralist investments?

The work is not a statement against Pfizer. On the contrarie. It sympathizes with it, as society might do, however, this work does so in public. Resulting into an intense debate. This represents the very point: ignorance is bliss, until one is not ignorant any longer. This works studies that.